On September 25th, 2024, a delegation of Iraqi small and medium enterprises (SMEs), led by Mr. Maytham K. Khedheyer, SMEs Advisor at the Iraq Britain Business Council (IBBC), attended the Brand Licensing Europe Trade Show at the ExCel Centre in London Docklands.

This visit organised by IBBC provided a good opportunity for Iraqi businesses to establish new partnerships and gain insights into global brand licensing practices.

During the event, the Iraqi delegation connected with international brands and businesses, exploring opportunities for collaboration and market expansion. The visit reflects IBBC’s ongoing efforts to help Iraqi SMEs engage with global markets and develop the Iraqi private sector.