On the 12th of April, an SME delegation from Iraq visited the International Franchise Show in London. Organised by the Iraq Britain Business Council (IBBC). The visit served as a gateway for Iraqi entrepreneurs to explore and tap into the global franchise market.

The delegation comprised a diverse array of Iraqi companies, interested to discover the world of franchising to leverage and expand their businesses internationally.

Engaging with international franchisors delegates could explore potential partnerships, licensing agreements, and investment opportunities tailored to their specific business interests and underscored Iraq’s growth as a promising market for international franchising.

IBBC is also preparing for its 6^th SME Business Forum at the Central Hall, Westminster, on the 7th of June 2024. IBBC is committed to supporting the Iraqi private sector and facilitating its integration into the global market.